October 17, 2013 - The Dow Chemical Company showcases its world class brands, technologies and new innovations from its Performance Plastics franchise at K 2013, the largest global gathering of the plastics and rubber industry taking place in Dusseldorf, Germany, October 16-23.

Using the theme "Solutionism at K", Dow plans to highlight how new levels of innovation and collaboration in key markets and value chains are enabling breakthrough solutions across the plastics industry.

Dow will also showcase its many global growth projects – namely the Company’s joint venture project in Saudi Arabia (Sadara Chemical Company) as well as Dow’s investments on the U.S. Gulf Coast. These investments illustrate Dow’s commitment to helping customers win in many high technology, high growth markets such as transportation, infrastructure, appliances, consumer durables, food packaging, utilities, healthcare and medical, and more.

"The K Show continues to be the premier global event for us to highlight how we are the preferred innovation partner for our direct customers and the broader value chain worldwide, "said Diego Donoso, Business President, Dow Packaging and Specialty Plastics. "Plastics markets continue to be on a growth trajectory, and projects like Sadara and our investments in the U.S. Gulf Coast will serve to meet robust demand well into the future."

"Our participation at K continues to underscore Dow’s commitment to greater value chain intimacy and collaboration across the plastics industry," said Kim Ann Mink, Business President, Dow Elastomers, Electrical and Telecommunications, "It is a tremendous opportunity for our customers and other key partners to engage directly with our marketing and technology experts from around the world, and to see first-hand the latest market-driven advances in product innovation and application development capabilities, and how these technologies are changing the landscape of the industry."

Dow Performance Plastics is strategically aligned with fast growing specialty markets. In 2012, Dow’s plastics franchise had revenues of $14.5 billion. The businesses representing Dow at K include the following:

Other planned promotions include demonstrations on leading machine manufacturers’ lines throughout the show, allowing customers to see the latest processing and performance advantages of Dow’s next generation products first-hand and up close.

Dow is also hosting a series of technical presentations at its exhibit on the show floor, with technical and marketing experts speaking on topics including: sustainability, product application performance, market trends, and packaging design, among others.

Dow is participating at K 2013 at stand K48 in Hall 8a, near the north entrance of the Messe Dusseldorf trade fair site.

Source: Dow