July 16, 2024 - Michelmersh, UK's producer of premium clay bricks, is renowned for quality clay products and bespoke services has announced a groundbreaking partnership with Braskem I'm green bio-based. This collaboration was enabled by Elite Plastics, an UK's manufacturer of polythylene films, bags & covers. This partnership marks a significant step towards reducing the carbon footprint in the construction industry both in the UK and across other countries where Michelmersh operates in Europe.

Michelmersh has already led numerous decarbonisation projects such as the world's first hydrogen fired bricks. I'm greenTM bio-based polyethylene integrates Michelmersh's initiatives to reduce their carbon footprint. Michelmersh has taken steps to reduce packaging and single use plastics across their operations and for those products deemed necessary to continue to wrap, its clients will now start to find Michemersh's bricks wrapped on I'm greenTM bio-based polyethylene film, manufactured by Elite Plastics.

"This collaboration is a testament to our dedication to sustainability and innovation. By integrating bio-based materials into our manufacturing processes, we are taking a crucial step towards reducing our carbon footprint and promoting a more sustainable future for the construction industry. We can be confident that Health and Safety best practice is adhered to and that the quality and protection of our products are maintained, whilst reducing our environmental impact " Comments Sarah Le Gresley, Innovation Director for Michelmersh Brick Holdings PLC.

I'm green bio-based materials, when integrated into products, reduce their overall environmental impact. This is only possible because it is made from renewable resources that are sustainably sourced and during its growth sequesters carbon from the atmosphere.

"We are pleased with this collaboration with Michelmersh and Elite Plastics which aligns with our goals of promoting sustainability by contributing to significant environmental impacts by reducing the carbon footprint in the construction industry." Richard Lambert, Business Development & Partnerships EMEA Bio-Polymers.

I'm green bio-based is a brand by Braskem. The I'm green bio-based portfolio includes bio-based polyethylene, derived from renewable resources, providing sustainable solutions for various industries.

Source: Borealis