World Plastics News |
DSM Engineering Plastics and Resinex Sign Distribution Agreement to Strengthen Presence in Turkish Market DSM Engineering Plastics and RESINEX BMY have entered into a distribution agreement, to join forces in the market development and sales of DSM Engineering Plastics resins in Turkey. The move is designed to strengthen the position of DSM Engineering Plastics in Turkey, where the company already operates its own sales team and has as a distribution agreement with Eurotec. As such, this agreement is in line with DSM’s corporate strategy to focus on new and emerging markets – as defined in Vision 2010, the corporate blueprint for future development of the company. According to Anna Mojana, Distribution Manager for DSM Engineering Plastics, this joint approach will benefit customers in Turkey in two ways: “This agreement will make DSM’s range of world class products more easily available throughout the region, using the RESINEX well-established distribution network. In addition, all products will be fully supported by DSM’s outstanding technical support and application development programs, where necessary.” Resinex strategy |